The Hereford Cattle Society was founded in 1878 and the Hereford is one of the UK’s oldest native beef breeds.
The society invited the production of an interactive web site that would provide interest and resources about Hereford Beef. In reinforcing just why Hereford beef is so good, it also has particular areas of reference such as their ‘recipes’ section and ‘where to buy’.
As part of the development we were asked to form a ‘brand’ for the society to use in the promotion of Hereford beef. This is used both online and in retail environments to assist butchers and other outlets to add endorsement to their Hereford meat products.